Fact-A-Day Archive

The number of people that say they have drunk whisky in the past 7 days doubled between 2005 and 2013… Read More

The average age of seventeen magazine readers is 23. The average age of Hustler readers is 33. The average age… Read More

Just under one third (32%) of men over the age of 15 say they smoke, a further 16% say they… Read More

South Africa’s informal economy employs 20% of the population, which is significantly lower than other regions like sub-saharan Africa (72%),… Read More

Nearly 40% of South Africa’s ‘Top End’ consumers (with an income exceeding R30 000 per month) are black. (Unilever Institute’s… Read More

In 2013 the black middle class comprised 4.2 million adults with a spending power of over R400 billion. (Unilever Institute’s… Read More