Smartphones

47% of the ROOTS 2013 population have a smartphone. The areas with the highest percentage of Purchase Decision Makers with… Read More

Financials

Looking at the financial market, the following changes have occurred since 2007: Medical Aid (-23%), Life Insurance (-21%), Household content… Read More

Transport

52% of all decision makers in the ROOTS survey use their own car when shopping, 32% use taxis and 1%… Read More

LSM

According to ROOTS 2013, the urban landscape comprises of 43% LSM 9-10 consumers (a 14% increase from ROOTS 2007). (ROOTS… Read More

Spend

ROOTS households represent an expenditure of R736 billion p.a., which is 50% of SA’s total spending. (ROOTS 2013, www.nab.co.za) This… Read More

Connected

Just over 2.5 million South African adults use a cell phone for banking. (AMPS2012B) This week’s theme: Communications

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