About Eighty20

Eighty20 is a consultancy based in Cape Town South Africa specialising in delivering customer centric strategies and solutions to our clients. We use the power of strategy, research and analytics to help our clients understand their customers better and implement customer centric solutions that drive value to both customers and shareholders

We develop bespoke big data and business intelligence solutions for marketing and finance departments. We segment customers, develop propensity models to better predict churn, up-sell and cross-sell, and track behaviour change. Eighty20 is also a leading provider of personalisation and loyalty solutions in Africa.

Consumer markets on the continent continue to shift in dramatic ways. Eighty20 provides access to widely used consumer surveys through our online data portal. We also undertake primary research, both qualitative and quantitative, to characterise and size market segments and to identify key trends.

We mine and combine the full spectrum of data sources – from big transactional data sets, to surveys, to qualitative research – to provide rich insights into the lives of consumers and the factors that shape purchase decisions.

Why the name Eighty20?

Eighty20 Consulting is named after the 80:20 rule. This rule, otherwise known as the Pareto Principle, was first observed by an Italian engineer-turned-economist by the name of Vilfredo Pareto (1848 – 1923). He observed that in his country, 80% of the land was owned by 20% of the population. He also noticed that 20% of the plants in his garden yielded 80% of the produce. Thus was born the 80:20 rule, one which states in its generalised form that 20% of the input generates 80% of the output. It still has multiple applications over 100 years after its discovery. For instance, consultants will tell you that 80% of the insights are yielded by 20% of the analysis. In the CRM field it is widely believed that 20% of the client base generate 80% of company value.