Still Watching?
The romance series Bridgerton: Season 2, was the most streamed English-language Netflix show at 656m hours watched within its first… Read More
Fact-a-day archive
Threefold growth
At the end of 2021 an estimated 5.1m people in Africa were subscribed to video streaming services – with this… Read More
Game Changes
Gamification and gaming are increasingly powerful mechanisms used by loyalty programmes to motivate customers to engage with brands and change… Read More
Going the Extra Mile
Frequent flyer programs are one of the earliest forms of loyalty schemes, with the first mileage-based scheme starting in 1981…. Read More
Relevant Returns
Loyalty programmes typically enable brands to gather data on their customers, helping them to understand who they are, how they… Read More
How can we make you loyal?
When asked which loyalty programme they would keep if they could only keep one, 12% of consumers (from households that… Read More