Spendthrift

  • Fact: #

Between January and August 2014, Telkom had the highest spend on advertising of all the parastatals spending a total of… Read More

Grounded

  • Fact: #

Over the past 15 years SAA has received over R20bn in government guarantees as it is unable to plug its… Read More

Feedback loop

  • Fact: #

In South Africa, 77% of surveyed loyalty programmes use customer data to fine tune their marketing campaigns. However, only 32%… Read More

Getting healthy for rewards

  • Fact: #

In South Africa there are over 1.6 million members on the Discovery Vitality programme. On average 1,200 health checks are… Read More

Loyal customers

  • Fact: #

There are at least 101 loyalty programmes operating on a national basis in South Africa with the average South African… Read More

Flying free

  • Fact: #

In 2011 it was estimated that the number of unredeemed frequent flyer miles in travel-loyalty programs worldwide was 23.8 trillion…. Read More

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