Brexit Exit

There is a shortage of more than 100,000 qualified truck drivers in the UK, caused by both the Covid-19 Pandemic… Read More

Console Wars

According to the Eighty20 MAPS customer insights dataset, 9% (1.6 m) of South African households have a gaming console (Wii,… Read More

New Clothing Unlocked

Luxury fashion houses, known for their exclusivity, have begun to open up to the online gaming market of 2.7bn players… Read More

Twitch’s Data Breach

On 6 October 2021, Twitch, a popular live-streaming platform owned by Amazon, confirmed that they were the victims of a… Read More

The International 2021

With online gaming growing every year, E-Sports tournaments are getting bigger and more popular. One of these tournaments is called… Read More

Game On!

In 2021 there was an estimated 3.2bn people in the world who played video games, with 1.5bn (46%) living in… Read More

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ENS Dashboard - Demo

The Eighty20 National Segmentation (ENS) is the most comprehensive profiling tool of South African adults. Using statistical techniques to overlay diverse datasets, including bureau, national and regional surveys, over 1,000 variables are mapped to each consumer. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments. See here for more information.

The ENS Dashboard enables client to profile and compare their customers and customer segments. The demo tool provides free access to a summary dashboard of the national view and the ENS segments, plus examples of what it may look like if matched to your customer base.

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