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Featured Document
As South Africa faces the prospect of a third wave, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report 2021 Q2 – compiled in collaboration with XDS – unpacks some of these developments
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Featured Blog
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool and segmentation.
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Featured Blog
Nearly 25 years ago, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. “One of these nations is white, relatively prosperous, regardless of gender or geographic dispersal.
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We know that the quality of our analysis is only as good as the quality of the data we work with, which is why we offer a range of data products and services including:
Understand consumer credit behaviour and trends in South Africa using the XDS-Eighty20 Online Credit Portal
This intelligent tool trawls through the latest AMPS survey to offer a comprehensive overview of a selected customer segment or multiple segments
Our in-house primary research offering includes both qualitative and quantitative capabilities
We can help clean, match, deduplicate and merge your company data into a useful format
Ready-to-use presentations and well researched papers on South African consumers
Send us a data question and we’ll interrogate our wide range of available databases to find the answers you are looking for
We provide clients across all industries with a range of data-driven consulting and advisory services including:
We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour
We can help you get the right offer to the right customer at the right time through the right channel
Our strategic research consulting enables clients to better understand how and why customers behave the way they do
We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market
Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more
Our online business intelligence and reporting tool that combines our online data portal and big data experience
The Eighty20 National Segmentation (ENS) is the most comprehensive profiling tool of South African adults. Using statistical techniques to overlay diverse datasets, including bureau, national and regional surveys, over 1,000 variables are mapped to each consumer. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments. See here for more information.
The ENS Dashboard enables client to profile and compare their customers and customer segments. The demo tool provides free access to a summary dashboard of the national view and the ENS segments, plus examples of what it may look like if matched to your customer base.