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Analysing the Current State of the Nation

With the State of the Nation address due to be delivered by President Ramaphosa this Thursday, Eighty20, South Africa’s leading consumer analytics and research firm has released an overview of the actual state of the nation with key statistics to paint the full picture

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Fashion and textiles loses lustre, while groceries grow steadily

South Africa’s retail figures for November, including the Black Friday period were released recently by StatsSA. These insights may be a sneak preview into the state of December’s retail. 

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Back to School Blues

This January, more than 15 million children returned to school, making the parents who have been entertaining them for many weeks very happy, but is the economy seeing the benefit of an educated workforce?

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Our Data Products and Services

We know that the quality of our analysis is only as good as the quality of the data we work with, which is why we offer a range of data products and services including:

Terain

Unlock, monitor and evaluate growth opportunities by understanding human movement, behaviours and profiles with the most in depth geolocation and customer profiling data in South Africa.

ENS Customer Profiling Tool

Our solution uses credit bureau data to match your individual customers to over 1,000 detailed profiling metrics to help enrich customer segmentations; improve targeted marketing strategy and execution; understand market penetration, and profile specific areas to understand location and store based strategies.

Suburb Profiler

Eighty20’s Suburb Profiler helps clients understand the areas where their customers live, work and play. It offers insight into the diversity and potential of neighbourhoods across South Africa by allowing clients to drill down into specific adult target markets and understand where they live, what they look like and how they behave.

Credit Portal

Understand consumer credit behaviour and trends in South Africa using the XDS-Eighty20 Online Credit Portal

Market Segmentation Tool

This intelligent tool trawls through the latest AMPS survey to offer a comprehensive overview of a selected customer segment or multiple segments

Xplore Survey Research Services

Our in-house primary research offering includes both qualitative and quantitative capabilities

Our Consulting Services

We provide clients across all industries with a range of data-driven consulting and advisory services including:

Creating winning loyalty programmes

We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour

Personalisation Services

We can help you get the right offer to the right customer at the right time through the right channel

Strategic Market Research Services

Our strategic research consulting enables clients to better understand how and why customers behave the way they do

Customer Segmentation Services

We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market

Financial Modelling Services

Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more

Business Intelligence Online Tool

Our online business intelligence and reporting tool that combines our online data portal and big data experience

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