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MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.
Featured Document
The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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Featured Document
As South Africa’s confirmed COVID-19 cases crossed the 1 million mark in Q4 2020 and a new variant sent the country back into Level 3 lockdown, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report Q4 – compiled in collaboration with XDS – offers some insight.
We know that the quality of our analysis is only as good as the quality of the data we work with, which is why we offer a range of data products and services including:
Understand consumer credit behaviour and trends in South Africa using the XDS-Eighty20 Online Credit Portal
This intelligent tool trawls through the latest AMPS survey to offer a comprehensive overview of a selected customer segment or multiple segments
Our in-house primary research offering includes both qualitative and quantitative capabilities
We can help clean, match, deduplicate and merge your company data into a useful format
Ready-to-use presentations and well researched papers on South African consumers
Send us a data question and we’ll interrogate our wide range of available databases to find the answers you are looking for
We provide clients across all industries with a range of data-driven consulting and advisory services including:
We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour
We can help you get the right offer to the right customer at the right time through the right channel
Our strategic research consulting enables clients to better understand how and why customers behave the way they do
We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market
Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more
Our online business intelligence and reporting tool that combines our online data portal and big data experience