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Helping brands execute customer centric strategies that are loved by customers and profitable for business
Featured Blog
Leading up to the holiday season, South Africans are preparing to ditch the work shackles and enjoy a well deserved break. For some, this will include travel, entertaining, and purchasing of gifts. This increased expenditure creates a spike in retail sales which is significant, and of late has been a lifeline for retailers.
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Featured Blog
Do you feel your prepared food, grocery, restaurant, and food delivery behaviours have changed over the past few years? If so, you are not alone.
Featured Blog
The 2022 South African Census is the fourth census since our democracy in 1994. While the results were handed to President Cyril Ramaphosa recently, there will still be a few months until you’ll be able to play with the raw data on the Eighty20 Data Portal (we’ve been told 2024 Q1).
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We know that the quality of our analysis is only as good as the quality of the data we work with, which is why we offer a range of data products and services including:
Unlock, monitor and evaluate growth opportunities by understanding human movement, behaviours and profiles with the most in depth geolocation and customer profiling data in South Africa.
Our solution uses credit bureau data to match your individual customers to over 1,000 detailed profiling metrics to help enrich customer segmentations; improve targeted marketing strategy and execution; understand market penetration, and profile specific areas to understand location and store based strategies.
Eighty20’s Suburb Profiler helps clients understand the areas where their customers live, work and play. It offers insight into the diversity and potential of neighbourhoods across South Africa by allowing clients to drill down into specific adult target markets and understand where they live, what they look like and how they behave.
Understand consumer credit behaviour and trends in South Africa using the XDS-Eighty20 Online Credit Portal
This intelligent tool trawls through the latest AMPS survey to offer a comprehensive overview of a selected customer segment or multiple segments
Our in-house primary research offering includes both qualitative and quantitative capabilities
We provide clients across all industries with a range of data-driven consulting and advisory services including:
We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour
We can help you get the right offer to the right customer at the right time through the right channel
Our strategic research consulting enables clients to better understand how and why customers behave the way they do
We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market
Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more
Our online business intelligence and reporting tool that combines our online data portal and big data experience