The difference a decade makes

The difference a decade makes

  • Fact: #

The average age of seventeen magazine readers is 23. The average age of Hustler readers is 33. The average age of South African Home Owner readers is 43. (AMPS2013)

This week’s theme: Vice in SA

4 responses to “The difference a decade makes”

  1. malcolm cassisa

    10 years Ago

    Why did you use such a small sample of seventeen to get to the average age of magazine readers?

    Bad editing guys.

    The book Eat Shoots and Leaves should be compulsory reading.

    1. Reut

      10 years Ago

      Malcolm – thanks for your comment.

      There is no edit for the name of “seventeen magazine” as this the name of the brand (it is not capitalised). Since the rest of the fact-a-day refers to other magazines it seemed appropriate to leave the spelling as is.

      Thank you for the book suggestion – “Eats, Shoots & Leaves” is a fantastic read.

  2. Neville Berkowitz

    10 years Ago

    Great research,a novel way to show the maturing process.

  3. Nina Kriel

    10 years Ago

    Excellent reminder of the value of segmenting marketing for specific demographics. Thank you!

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