Threefold growth
Fact: #3242
At the end of 2021 an estimated 5.1m people in Africa were subscribed to video streaming services – with this… Read More
Fact-A-Day Archive
Game Changes
Fact: #3241
Gamification and gaming are increasingly powerful mechanisms used by loyalty programmes to motivate customers to engage with brands and change… Read More
Going the Extra Mile
Fact: #3240
Frequent flyer programs are one of the earliest forms of loyalty schemes, with the first mileage-based scheme starting in 1981…. Read More
Relevant Returns
Fact: #3239
Loyalty programmes typically enable brands to gather data on their customers, helping them to understand who they are, how they… Read More
How can we make you loyal?
Fact: #3238
When asked which loyalty programme they would keep if they could only keep one, 12% of consumers (from households that… Read More
Appetite for Loyalty
Fact: #3237
Nearly three quarters of consumers used loyalty programs in 2021, up from 67% in 2015 (of households that earn more… Read More