Threefold growth

Threefold growth

At the end of 2021 an estimated 5.1m people in Africa were subscribed to video streaming services – with this number expected to reach 15.1m by 2026. Over the same period, Netflix subscriptions in Africa are expected to rise to 5.8m from 2.6m currently. Despite this growth, it is still a drop in Netflix’s share of video on demand subscribers from 51% to 39%.

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