Fact-A-Day Archive

A marketing opportunity

Fact: #

The aggregate spending power of households earning less than R5000 a month is over R200 billion.(UCT Unilever Institute & African… Read More

Not getting better

Fact: #

Only 17% of households earning less than R5000 per month said they expected their lives to improve. (UCT Unilever Institute… Read More

Sixty percent

Fact: #

21 million adults (60% of the adult population) live in households earning less than R5000 per month. (UCT Unilever Institute… Read More

Do not follow

Fact: #

5.6 million South African adults (15%) disagree or strongly disagree with the statement ‘It is important to follow cultural traditions’…. Read More

Live like a King

Fact: #

Despite South Africa being a democratic republic, the Province of KwaZulu-Natal has a monarchy, specially provided for under the Traditional… Read More

Is Local Lekker?

Fact: #

49% of Zulu speakers think the statement ‘Cultural customs and traditions define who I am’ is very true. 27% of… Read More

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