Fact-A-Day Archive

Over the past 15 years SAA has received over R20bn in government guarantees as it is unable to plug its… Read More

In South Africa, 77% of surveyed loyalty programmes use customer data to fine tune their marketing campaigns. However, only 32%… Read More

In South Africa there are over 1.6 million members on the Discovery Vitality programme. On average 1,200 health checks are… Read More

There are at least 101 loyalty programmes operating on a national basis in South Africa with the average South African… Read More

In 2011 it was estimated that the number of unredeemed frequent flyer miles in travel-loyalty programs worldwide was 23.8 trillion…. Read More

In May 1981, American Airlines launched the world’s first Loyalty Programme, AAdvantage in the United States. In 1986, Protea Hotels… Read More