Going the Extra Mile
Fact: #3240
Frequent flyer programs are one of the earliest forms of loyalty schemes, with the first mileage-based scheme starting in 1981…. Read More
Fact-A-Day Archive
Relevant Returns
Fact: #3239
Loyalty programmes typically enable brands to gather data on their customers, helping them to understand who they are, how they… Read More
How can we make you loyal?
Fact: #3238
When asked which loyalty programme they would keep if they could only keep one, 12% of consumers (from households that… Read More
Appetite for Loyalty
Fact: #3237
Nearly three quarters of consumers used loyalty programs in 2021, up from 67% in 2015 (of households that earn more… Read More
Energy as a Weapon
Fact: #3236
The SA Reserve Bank has stated that high headline inflation has been underpinned by dramatically increasing fuel inflation, resulting from… Read More
Not Lovin’ It
Fact: #3235
McDonalds will close 850 stores in Russia, a move that has been mirrored by Adidas (500 stores), TJX (400), H&M… Read More