Boys and Their Toys

Fact: #3378

The ENS segment “Heavy Hitters” is the wealthiest segment, with seven sub-segments. The “Sisters Doing it For Themselves” sub-segment have… Read More

Default Bound

Fact: #3377

The two poorest segments, Mothers of the Nation and Hustling Males, have the highest percentage of their debt going into… Read More

The Stressed Middle

Fact: #3376

Average installment to income ratio for the Middle Class went from 60.8% to 66.0% (a YoY increase of nearly 9%)…. Read More

CR7 = $4bn

Fact: #3374

With over 500m followers on Instagram, Cristiano Ronaldo’s account earns the most on average per sponsored post on Instagram, around… Read More

The influence of influencers

Fact: #3373

There is a growing popularity and positive sentiment for social media advertising in the digital marketing space in South Africa…. Read More

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