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Access our latest thought-leadership, data-rich reports, presentations and free infographics on our key focus areas

MAPS

MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.

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MAPS has arrived

After five long years, the wait is over and the MAPS database is finally here! The best news is that… Read More

Eighty20 National Segmentation (ENS)

The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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Credit Stress Report 2020 Q4 is out

As South Africa’s confirmed COVID-19 cases crossed the 1 million mark in Q4 2020 and a new variant sent the country back into Level 3 lockdown, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report Q4 – compiled in collaboration with XDS – offers some insight.

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Getting Smarter About Tech

Steve Burnstone (CEO of Eighty20) features in the recent Sunday Times Loyalty and Rewards 2020.

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Loyalty work done by Eighty20

MAPS has landed

In what has been a tumultuous year for South African business, one piece of good news is this: the long-awaited replacement survey for the All Media and Products Study (AMPS) – Maps – has finally been released and is available to subscribers.

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