Type and press "enter" to search
Access our latest thought-leadership, data-rich reports, presentations and free infographics on our key focus areas
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data.
It puts a great deal of information into an easy to read format and clusters companies, ideas, concepts or individuals into homogenous groups. It is a simple, yet elegant way to communicate complex relationships in data.
FIND OUT MORE
There is no excerpt because this is a protected post.
MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.
After five long years, the wait is over and the MAPS database is finally here! The best news is that… Read More
The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
FIND OUT MORE
As South Africa’s confirmed COVID-19 cases crossed the 1 million mark in Q4 2020 and a new variant sent the country back into Level 3 lockdown, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report Q4 – compiled in collaboration with XDS – offers some insight.