Spendthrift

Between January and August 2014, Telkom had the highest spend on advertising of all the parastatals spending a total of… Read More

Grounded

Over the past 15 years SAA has received over R20bn in government guarantees as it is unable to plug its… Read More

Feedback loop

In South Africa, 77% of surveyed loyalty programmes use customer data to fine tune their marketing campaigns. However, only 32%… Read More

Getting healthy for rewards

In South Africa there are over 1.6 million members on the Discovery Vitality programme. On average 1,200 health checks are… Read More

Loyal customers

There are at least 101 loyalty programmes operating on a national basis in South Africa with the average South African… Read More

Flying free

In 2011 it was estimated that the number of unredeemed frequent flyer miles in travel-loyalty programs worldwide was 23.8 trillion…. Read More

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