Spendthrift

Between January and August 2014, Telkom had the highest spend on advertising of all the parastatals spending a total of R174.6 million (ranking it as the 25th highest spender on advertising in SA over the time period). Over the same period the SA National Roads Agency spent R72.6 million, SAA spent R60.4 million and the SABC spent R57.4 million (Financial Mail, Adfocus 2014)

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This week’s theme: Parastatals

2 responses to “Spendthrift

  1. Keith

    5 years Ago

    How has the adspend been calculated in all instances?
    I know you’ve attributed the source as Financial Mail, Adfocus 2014 – but are the reported amounts actual expenditure or are they just calculated theoretically against media rate cards?

    1. Claire

      5 years Ago

      Hi Keith,

      Thanks for your comment. The figures in the Financial Mail Adfocus are sourced from Nielsen’s Adex report which estimates gross expenditure based on the Media Owners Rate Card.

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