Loyalty Programme Member Engagement Survey

“Loyalty is evolving rapidly. Now more than ever brands are needing their programmes to embrace the customer’s demand for an attractive, holistic and personalised experience” – Steve Burnstone, Eighty20

Please join us for the launch of the Loyalty Programme Member Engagement Survey conducted by Eighty20 and Tritech Media.

The survey explores the performance of the major loyalty programmes in South Africa from the member’s perspective. Over 1 400 respondents gave their insights on which programmes are getting things right, which are getting things wrong, and how.

Steve Burnstone, Eighty20 CEO, will be providing an overview of the current South African loyalty landscape, the results of the research and its implications for programme owners and the future of loyalty.

Event details:

Cape Town:
When: Tuesday, 5 June 2018
Where: Protea Fire & Ice, New Church Street
Time: 16h30

Johannesburg:
When: Wednesday, 6 June 2018
Where: Protea Fire & Ice Hotel, Melrose Arch, Whiteley Road
Time: 16h30

After the event please join us for some refreshments and light snacks.

The event is free but booking is essential to reserve your seat. RSVP here.

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ENS Dashboard - Demo

The Eighty20 National Segmentation (ENS) is the most comprehensive profiling tool of South African adults. Using statistical techniques to overlay diverse datasets, including bureau, national and regional surveys, over 1,000 variables are mapped to each consumer. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments. See here for more information.

The ENS Dashboard enables client to profile and compare their customers and customer segments. The demo tool provides free access to a summary dashboard of the national view and the ENS segments, plus examples of what it may look like if matched to your customer base.

By viewing this dashboard you agree to our terms and conditions.
Contact us on +27 (021) 461 8020 or info@eighty20.co.za