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Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific actions or change their behaviour.

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Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares some of the reasons that Loyalty Programmes fail, and ways to ensure your programme isn’t among them.

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Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’ instore partnership with Seattle Coffee was a no-brainer, in hindsight.

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When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your products and services.
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