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The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and… Read More
There has been much uncertainty as to what will replace AMPS, and how this will be funded. However, a plan has emerged and finally, there is a clear path forward.
In this blog we explore the size of the Bottom of the Pyramid in South Africa and offer six tips for companies looking to serve this market
In our updated report on the Bottom of the Pyramid (BoP) in South Africa, we look at the latest data… Read More