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The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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An infographic highlighting South African Generations and Life Stages.
AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and… Read More
There has been much uncertainty as to what will replace AMPS, and how this will be funded. However, a plan has emerged and finally, there is a clear path forward.
In this blog we explore the size of the Bottom of the Pyramid in South Africa and offer six tips for companies looking to serve this market
In our updated report on the Bottom of the Pyramid (BoP) in South Africa, we look at the latest data… Read More
The Eighty20 National Segmentation (ENS) is the most comprehensive profiling tool of South African adults. Using statistical techniques to overlay diverse datasets, including bureau, national and regional surveys, over 1,000 variables are mapped to each consumer. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments. See here for more information.
The ENS Dashboard enables client to profile and compare their customers and customer segments. The demo tool provides free access to a summary dashboard of the national view and the ENS segments, plus examples of what it may look like if matched to your customer base.