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This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation…. Read More
The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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An infographic highlighting South African Generations and Life Stages.
AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and… Read More
There has been much uncertainty as to what will replace AMPS, and how this will be funded. However, a plan has emerged and finally, there is a clear path forward.