Consumer Markets

Eighty20 National Segmentation (ENS)

The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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ENS Dashboard - Demo

The Eighty20 National Segmentation (ENS) is the most comprehensive profiling tool of South African adults. Using statistical techniques to overlay diverse datasets, including bureau, national and regional surveys, over 1,000 variables are mapped to each consumer. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments. See here for more information.

The ENS Dashboard enables client to profile and compare their customers and customer segments. The demo tool provides free access to a summary dashboard of the national view and the ENS segments, plus examples of what it may look like if matched to your customer base.

By viewing this dashboard you agree to our terms and conditions.
Contact us on +27 (021) 461 8020 or info@eighty20.co.za