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MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.
Using key data and information available, Eighty20 has developed a Water Tracker that allows you to work your way around the City of Cape Town map to see how much water our suburbs are using and how much usable water our dams have in them. To get more information on the water tracker contact us.
Join Eighty20 and other industry experts on 10 November as we share our insights and learnings about data – it’s evolution, impact, and future role in advertising.
What role can big data play in helping regulators, policymakers, financial service providers, and researchers to assess inclusion, market conduct… Read More
Steve Burnstone’s presentation from the 2016 ITWeb BI Summit explores how to use personalised communications to improve customer engagement
Steve Burnstone, Eighty20 CEO, presents “how to use data analytics to build a competitive culture” at the Mammoth BI Conference 2014
The Eighty20 National Segmentation (ENS) is the most comprehensive profiling tool of South African adults. Using statistical techniques to overlay diverse datasets, including bureau, national and regional surveys, over 1,000 variables are mapped to each consumer. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments. See here for more information.
The ENS Dashboard enables client to profile and compare their customers and customer segments. The demo tool provides free access to a summary dashboard of the national view and the ENS segments, plus examples of what it may look like if matched to your customer base.