40 Years of AMPS
After close to four decades of being the benchmark survey for consumer brand preferences and attitudes in South Africa, the… Read More
Insights & Events
Informally Yours – defining the informal sector
Access Illana Melzer’s presentation on the informal sector in South Africa delivered at the Township Marketing Conference, 17 March 2016
How personalised communications can improve customer engagement
Steve Burnstone’s presentation from the 2016 ITWeb BI Summit explores how to use personalised communications to improve customer engagement
Research in Africa
This paper explores the realities and ramifications of conducting Research in Africa
Lower LSM’s: facilitating survival priorities
Claire Hayworth, Consultant at Eighty20, explores key insights on lower LSM’s in South Africa at the Marketing Mix Shopper Insights Seminar
The Science of Loyalty
Steve Burnstone, Eighty20 CEO, explores the scientific methods used to set up and manage loyalty programmes