Secondary Data Skills – half day course

Eighty20 presents “Secondary Data Skills, from Analysis to Insights” half day course – next course dates to be confirmed 

This course provides an interactive, hands-on approach to make the most of data, with a particular focus on the AMPS database. It will show you Eighty20’s way to query, analyse and draw insights from data, as well as how to present the data to maximise visual impact. This may not be a course on big data, but it is big on gaining insights.

Course Content:

The course will cover the sometimes basic, put perhaps not perfected skills of interpreting data, Cross tabs, Filtering, Indexing, the impact of sample sizes, the importance of the questionnaire, calculating market shares and many other skills.
It will also cover deeper issues such as drawing insights, data and question types, trending, forecasting and factors to take into account, non-sampling error, sense checks for better insights and the realities of data collection in SA.  It will also cover some examples of the media landscape and presenting data charts and graphs to maximise visual impact

Who is the course for?

Anyone in need of sharpening their data skills – strategists, research managers and marketing people.

This is NOT a course on analysing huge datasets, and if you know the formula to calculate the Margin of Error for a Sample Proportion, this course might be below your skill set, but will still probably be interesting.

What do you need? 

The training is interactive, so participants are encouraged to bring a laptop or iPad, we will provide wifi. Participants will be given access to the Eighty20 Dataportal and the latest AMPS database for the duration of the course.

Course details: Next course dates to be confirmed

The cost is R3,000 per person, discounts available for multiple attendees from the same company. We can also do personal company training, let us know if you are interested.

Contact Andrew Fulton on 021 460 8020 / 083 603 2065 or email andrew@eighty20.co.za if you are interested!

 

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ENS Dashboard - Demo

The Eighty20 National Segmentation (ENS) is the most comprehensive profiling tool of South African adults. Using statistical techniques to overlay diverse datasets, including bureau, national and regional surveys, over 1,000 variables are mapped to each consumer. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments. See here for more information.

The ENS Dashboard enables client to profile and compare their customers and customer segments. The demo tool provides free access to a summary dashboard of the national view and the ENS segments, plus examples of what it may look like if matched to your customer base.

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Contact us on +27 (021) 461 8020 or info@eighty20.co.za