Lower LSM’s: facilitating survival priorities

This free Eighty20 report, delivered at the Marketing Mix Shopper Insights Seminar held on 24th November, 2015 at Sunnyside Park Hotel, Johannesburg explores key insights on lower LSM’s in South Africa.

The full presentation is available below.


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6 responses to “Lower LSM’s: facilitating survival priorities

  1. BRIAN MAUWA

    5 years Ago

    Please send me a sample questionnaire with scores for the LSM.

    1. Jessica Robey

      5 years Ago

      Hi Brian, LSM is calculated based on a respondent’s answers to a number of questions which you can see on our LSM calculator (http://www.eighty20.co.za/lsm-calculator/). We do not have a sample questionnaire that we can send you but you can see the questions contained in the AMPS questionnaire. Please note the questions used to construct the LSM segments are distributed throughout the questionnaire (they are not in only one section). You can access the AMPS questionnaire here: http://www.saarf.co.za/amps-dscapiquestionnaires/2015/SAARF%20AMPS%20Jan-Jun%202015%20Questionnaire.pdf

  2. Nomzamo

    5 years Ago

    Hi, do you have a document indicating what each LSM score means? E.g. I scored “8 low” and would like to understand what this (and other scores) means. Is this standardised?

  3. Bongani Bunu

    3 years Ago

    I would like to know what LSM rating are the suburbs in Klerksdorp , Stllfontein and Orkney in The North West are.

    Regards

    Bongani Bunu

    1. Andrew Fulton

      3 years Ago

      Hi Bongani,

      Our apologies for the late reply, unfortunately we do not have the LSM numbers for those specific regions. However, we do have Central, Northerm, Southern, Eastern and Western regions of the greater North West.

      Would you be interested in those numbers?

      Regards

  4. Hennie Neethling

    3 years Ago

    How can I get the LSM of a specific area?

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