What is the opportunity for companies at the Bottom of the Pyramid?
In this blog we explore the size of the Bottom of the Pyramid in South Africa and offer six tips for companies looking to serve this market
Insights & Events
Housing investment in low-income areas of South Africa
Two short clips illustrating the very visible housing investment in low-income areas of South Africa
The 3 essential elements of a winning loyalty rewards programme
A look at the 3 R’s of an effective loyalty programme – Rewards, Recognition and Relevance.
Pokémon Go: Opportunities for marketers and officials
Pokémon Go is the single biggest and fastest growing augmented reality (AR) phenomenon ever. But what opportunities does the game present to marketers and officials? Illana Melzer shares her thoughts
Affordable housing: A Tafelberg perspective
The furore over the sale of the Tafelberg site by the Western Cape Department of Public Works has highlighted key issues regarding affordable housing and integration. Illana Melzer shares her views on the debate and on affordable housing more broadly, particularly affordable housing on well-located parcels of land.
Data Analytics – Building a Competitive Culture
Steve Burnstone, Eighty20 CEO, presents “how to use data analytics to build a competitive culture” at the Mammoth BI Conference 2014