Loyalty

The Science of Loyalty

Steve Burnstone, Eighty20 CEO, explores the scientific methods used to set up and manage loyalty programmes

Using data to maximise the value of your loyalty programme

Loyalty programmes generate a huge amount of customer data that, when mined intelligently, can be an invaluable source of information for organisations. Steve Burnstone discusses this topic in this presentation given at the Brand Equity & Loyalty conference 2015

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