What is happening with AMPS? An update

An update on the AMPS survey and other industry developments

Here is an update on our previous communications:

The newly created Marketing Research Foundation (MRF – formerly SAARF) has commissioned an update to the AMPS 2015B database, using the 2016 population figures. The ‘AMPS 2016 update’ is available right now on the Eighty20 Data Portal. Meanwhile, funding for the new research initiative has significantly exceeded minimum viability levels and the new AMPS (to be called ‘MAPS’) will be available on a subscription basis from mid-2018. The company that will be doing the fieldwork is being selected this month.

The goal of MAPS is to create consumer-centric research to provide insights and understanding of daily consumer behaviour, decision making and product and brand consumption. The research results will be primarily used to deepen consumer understanding, for target marketing, and as the basis for the planning of media space and time.

Greg Garden, CEO of The Marketing Association of South Africa and director of MRF, says, “MRF wishes to build on the world class foundation and legacy of AMPS, whilst embracing new thinking and new methods and changing what is no longer optimal to arrive at growing, living dynamic research that fulfils the MAPS goals.”

Any brands that have not yet indicated their interest in the new MAPS survey are invited to do so by emailing mrf@mrfsa.co.za.

In other industry news, the second industry release of the Establishment Survey will be released soon. It is a good dataset for all those who want to get a better understanding of media consumption in South Africa. It will be available on the Data Portal soon after it is released.

Eighty20  will continue to follow these and other industry developments closely and communicate any changes with our clients and colleagues. If you have any questions, please contact andrew@eighty20.co.za


Interested to look back at the history of AMPS? See our presentation on 40 Years of AMPS here


 

Leave a Reply

Your email address will not be published. Required fields are marked *

Macbook Pro
* Intel Core i7 (3.8GHz, 6MB cache)
* Retina Display (2880 x 1880 px)
* NVIDIA GeForce GT 750M (Iris)
* 802.11ac Wi-Fi and Bluetooth 4.0
* Thunderbolt 2 (up to 20Gb/s)
* Faster All-Flash Storage (X1)
* Long Lasting Battery (9 hours)
Do you want more traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia
  • Scelerisque cursus dignissim lopatico
  • Montes vutario lacus quis preambul
  • Leftomato denitro oculus softam lorum
  • Spiratio dodenus christmas gulleria tix
  • Dualo fitemus lacus quis preambul bela
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHA6Ly93d3cueW91dHViZS5jb20vZW1iZWQvajhsU2NITzJtTTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
* we never share your details with third parties.
"A placerat mauris placerat et penatibus porta aliquet sed dapibus, pulvinar urna cum aliquet arcu lectus sed tortor aliquet sed dapibus."
John Doe, Astronomer
Bubble Company Inc. © 2011-2014
SUBSCRIBE TO NEWSLETTER
GET FREE REPORT NOW!
Dolor aliquet augue augue sit magnis, magna aenean aenean et! Et tempor, facilisis cursus turpis tempor odio.
* We hate spam and never share your details.
OR
ARE YOU READY? GET IT NOW!
Vel eros amet amet mauris a habitasse scel erisque? Vel urna dis et, placerat phasellus, diam in! Placerat nec facilisis, tortor tristique. Arcu placerat sagittis, velit lorem scelerisque egestas placerat.
{subscription-facebook}
{subscription-google}
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your details below
We will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Enter your email address
Enter your contact details and we will get back to you with more information.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.
Share the Eighty20 Happiness Diagnostic
Enter their details and we will send them a link to the diagnostic.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.