The Marketing Association of South Africa (MASA) and the Marketing Research Foundation (MRF) are delighted to announce that MAPS, the long-awaited products and brands replacement survey for AMPS, will officially start collecting valuable consumer insights from July 2019.
AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and… Read More
There has been much uncertainty as to what will replace AMPS, and how this will be funded. However, a plan has emerged and finally, there is a clear path forward.
In this blog we explore the size of the Bottom of the Pyramid in South Africa and offer six tips for companies looking to serve this market
In our updated report on the Bottom of the Pyramid (BoP) in South Africa, we look at the latest data… Read More