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Segmentations that combine internal and external data improve decision-making and drive growth. South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies.
As we head into the 2025 festive season, alcohol plays a bigger role in gatherings and celebrations across the nation.
The third quarter of 2025 saw continued credit expansion from the previous quarter, noticeably in vehicle asset finance (VAF)
Economic sentiment remains cautious in the face of mixed indicators: real GDP increased by 0.8% and unemployment fell by nearly 4% quarter-on-quarter, yet GDP forecasts have been revised down to 1% for 2025.
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Despite inflationary pressure, half of all South Africans still start their day with coffee
South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies.