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In a competitive market where customer acquisition costs continue to climb, loyalty has become a useful business asset. Yet building genuine loyalty requires more than intuition, it demands robust data to determine not only what consumers buy, but how to get them to continue buying
The number of South Africans in their ‘golden years’ is growing and accelerating.
The 2026 Winter Olympics returned the world’s gaze to Italy – birthplace of one of the most enduring culinary exports in history. Born on the streets of Naples centuries ago, pizza
Retailers speak to the final quarter of the year as the ‘golden quarter’. Last year the credit market closed on a strong note, driven by seasonal demand from Black Friday, festive shopping, and summer spending.
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The Eighty20 National Segmentation (ENS), draws from multiple data sources, including Credit Bureau data, to create South Africa’s most powerful customer profiling and enrichment tool – mapping over 1,000 external variables to your customer records – securely and compliantly.
Eighty20, South Africa’s leading consumer analytics, strategy and research company analysed the Budget Speech using a combination of economic and secondary data sources