The Realities at the Bottom of the Pyramid 2016 Report

In our updated report on the Bottom of the Pyramid (BoP) in South Africa, we look at the latest data on low-income consumers in South Africa with regards to their income and expenditure patterns with a focus on housing, financial products and services and shopping behaviour. The report explores key questions including:

  • What is the Bottom of the Pyramid?
  • How big is the Bottom of the Pyramid in South Africa? And is it getting bigger?
  • What is the buying power of the Bottom of the Pyramid?
  • How do Bottom of the Pyramid households prioritise spend?

The analysis draws on a variety of data sources including the latest AMPS, Census, Community Survey, Income & Expenditure survey, as well as findings from Eighty20’s latest internal research.

This report will make you question the definition of the “Bottom of the Pyramid” and how we can apply it to the South African context. You will also gain a better understanding of the size, demographics and dynamics of this important consumer market, which we hope will shape and inform how you approach this market with your products and services.

Cost of the report

The full report is available for purchase at R 5,500 excl. Vat (discounts available for existing clients). To purchase the report, contact Andrew Fulton on andrew@eighty20.co.za

View selected sample slides from the report below.

Download sample slides

Interested in a bespoke report? We regularly conduct bespoke analysis for clients based on their specific research questions and needs. Get in touch to find out how we can help you.

Leave a Reply

Your email address will not be published. Required fields are marked *

Macbook Pro
* Intel Core i7 (3.8GHz, 6MB cache)
* Retina Display (2880 x 1880 px)
* NVIDIA GeForce GT 750M (Iris)
* 802.11ac Wi-Fi and Bluetooth 4.0
* Thunderbolt 2 (up to 20Gb/s)
* Faster All-Flash Storage (X1)
* Long Lasting Battery (9 hours)
Do you want more traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia
  • Scelerisque cursus dignissim lopatico
  • Montes vutario lacus quis preambul
  • Leftomato denitro oculus softam lorum
  • Spiratio dodenus christmas gulleria tix
  • Dualo fitemus lacus quis preambul bela
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHA6Ly93d3cueW91dHViZS5jb20vZW1iZWQvajhsU2NITzJtTTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
* we never share your details with third parties.
"A placerat mauris placerat et penatibus porta aliquet sed dapibus, pulvinar urna cum aliquet arcu lectus sed tortor aliquet sed dapibus."
John Doe, Astronomer
Bubble Company Inc. © 2011-2014
SUBSCRIBE TO NEWSLETTER
GET FREE REPORT NOW!
Dolor aliquet augue augue sit magnis, magna aenean aenean et! Et tempor, facilisis cursus turpis tempor odio.
* We hate spam and never share your details.
OR
ARE YOU READY? GET IT NOW!
Vel eros amet amet mauris a habitasse scel erisque? Vel urna dis et, placerat phasellus, diam in! Placerat nec facilisis, tortor tristique. Arcu placerat sagittis, velit lorem scelerisque egestas placerat.
{subscription-facebook}
{subscription-google}
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your details below
We will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Enter your email address
Enter your contact details and we will get back to you with more information.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.
Share the Eighty20 Happiness Diagnostic
Enter their details and we will send them a link to the diagnostic.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.