The Realities at the Bottom of the Pyramid 2016 Report

In our updated report on the Bottom of the Pyramid (BoP) in South Africa, we look at the latest data on low-income consumers in South Africa with regards to their income and expenditure patterns with a focus on housing, financial products and services and shopping behaviour. The report explores key questions including:

  • What is the Bottom of the Pyramid?
  • How big is the Bottom of the Pyramid in South Africa? And is it getting bigger?
  • What is the buying power of the Bottom of the Pyramid?
  • How do Bottom of the Pyramid households prioritise spend?

The analysis draws on a variety of data sources including the latest AMPS, Census, Community Survey, Income & Expenditure survey, as well as findings from Eighty20’s latest internal research.

This report will make you question the definition of the “Bottom of the Pyramid” and how we can apply it to the South African context. You will also gain a better understanding of the size, demographics and dynamics of this important consumer market, which we hope will shape and inform how you approach this market with your products and services.

Cost of the report

The full report is available for purchase at R 5,500 excl. Vat (discounts available for existing clients). To purchase the report, contact Andrew Fulton on andrew@eighty20.co.za

View selected sample slides from the report below.


Download sample slides

Interested in a bespoke report? We regularly conduct bespoke analysis for clients based on their specific research questions and needs. Get in touch to find out how we can help you.

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