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Access our latest thought-leadership, data-rich reports, presentations and free infographics on our key focus areas
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation…. Read More
In its Credit Stress Report for 2021 Q1, Eighty20, a consumer analytics and research consultancy, revealed an alarming trend in the rate of default on credit repayments amongst South Africa’s youth.
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Nearly 25 years ago, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. “One of these nations is white, relatively prosperous, regardless of gender or geographic dispersal.”
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As South Africa faces the prospect of a third wave, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report 2021 Q1 – compiled in collaboration with XDS – offers some insight.
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Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data.
It puts a great deal of information into an easy to read format and clusters companies, ideas, concepts or individuals into homogenous groups. It is a simple, yet elegant way to communicate complex relationships in data.
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MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.