Eighty20 scoops two big accolades at the SA Loyalty Awards
Read the South Africa Today article here: Eighty20 scoops two big accolades at the SA Loyalty Awards
Now in its seventh year, the SA Loyalty Awards celebrates loyalty excellence and innovation, by recognising top talent in the sector and highlighting the ever-evolving loyalty landscape of CRM, consumer behavioural change, technology and data insights.
Eighty20, South Africa’s leading data science and consumer strategy agency, has been recognised as the Best Loyalty Enablement Technology Vendor as well as the Best Loyalty Data Agency/Vendor at the prestigious 2025 SA Loyalty Awards. Known for its innovative approach in harnessing data insights and delivering impactful loyalty strategies, these accolades highlight Eighty20’s commitment to driving customer engagement and loyalty for top brands across South Africa.
For over 20 years, Eighty20 has been partnering with leading brands by using a combination of strategy, analytics, research, and technology capabilities to help execute customer centric strategies that drive measurable growth. Its proprietary ecosystem of products includes a range of data and consumer insight consulting products such as EngageIQ, Radar, ENS, Credit Portal as well as geo-spatial planning tool, Suburb Profiler. This offering enables clients to tap into key services such as consumer profiling and segmentation, market research, data science and analytics as well as campaigning and hyper-personalisation. This includes a detailed view of all 46 million adult South Africans representing over R4 trillion in earnings per annum.
“Clients are increasingly in need of effective customer-centric strategies that can be executed through existing technology and quickly boost ROI. This has prompted the team to expand its technology capabilities and partner closely with business and technology teams to deliver innovative solutions,” says Steve Burnstone, CEO at Eighty20.
Whether it is powering millions of offers weekly, enabling campaign agility through real-time APIs, or driving ROI of 600%+ for retailers, Eighty20’s goal is to help clients redefine what it means to drive value from loyalty. With cloud-native platforms and modular plug-ins that scale across industries, it empowers marketing, CRM, and loyalty teams with tools to turn insight into action.
Eighty20’s work in the loyalty industry started with the application of actuarial techniques to help non-insurers better understand the case for loyalty. This work has grown to include segmentation, customer behaviour analysis, hyper-personalisation and CRM, data enrichment, and business intelligence. Over the years Eighty20 has advised and supported more than half of South Africa’s Top 25 loyalty programmes from the 2025 Truth and BrandMapp Loyalty Whitepaper.
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“We are incredibly honoured to be recognised in both of these categories. This achievement is a testament to our team’s dedication to harnessing the power of technology and data. Beyond loyalty, our North Star is helping our clients achieve data-led customer centric growth” adds Steve Burnstone, CEO at Eighty20.
“What stood out for Eighty20 was its impressive breadth of use cases spanning various verticals and clients, showcasing its robust support for loyalty programmes across South Africa. Additionally, its innovative approach in building specialised data service products significantly contributed to Eighty20’s deserved win,” says 2025 SA Loyalty Awards Judging Panel.
For the full Winners’ Report of the 2025 South African Loyalty Awards, click here