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Segmentations that combine internal and external data improve decision-making and drive growth. South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies.
As we head into the 2025 festive season, alcohol plays a bigger role in gatherings and celebrations across the nation.
The third quarter of 2025 saw continued credit expansion from the previous quarter, noticeably in vehicle asset finance (VAF)
Despite inflationary pressure, half of all South Africans still start their day with coffee
South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies.
South Africa’s gambling industry has quietly become a R75 billion giant, a figure comparable to the Western Cape Government’s total annual budget.