Loyalty Programmes are helping consumers make it through the month
As South Africans continue to feel the crunch from the cost of living crisis, many are looking at loyalty programmes as their saving grace.
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Working out what makes a successful programme
There is no one-size-fits all when it comes to what constitutes a successful loyalty programme and every potential offering needs to be linked to the needs of its current and future customer bases, says Gordon Dodge, a consultant at Eighty20.
Gamification and other trends are gaining popularity
Some of the biggest trends in the loyalty space locally and internationally have been focused on digital engagement, primarily through mobile integrations and applications, many of them incorporating gamification, hyper personalisation and partnerships.
Tapped-out consumers use credit for daily needs
Cash-strapped consumers are turning to credit to finance their purchases and new loan default rates paint a worrying picture when it comes to stable financial matters.
Appetite surges for retail credit, but data points to a worrying trend
Fourth-quarter retail figures suggest a slight sales recovery, but cash-strapped consumers are turning to credit to finance their purchases and new loan default rates paint a worrying picture.
Triangulation and common sense: How to ensure you are getting the best out of the available data
While South African researchers will delight in the number of new datasets entering the market in 2023, it does pose some challenges. More data doesn’t necessarily make a researcher’s job easier.
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