According to BrandMapp, 17% of South Africans between 18 and 24 years stress that they actively work against brands which fail to give back, compared to only 4% of South Africans older than 65 years.

BrandMapp by WhyFive is the definitive study of the top 30% of South African’s by income. This group of 12.8 million adults make up more than 80% of all personal income and consumer spend in the country. BrandMapp offers marketers and agencies the ability to segment and profile their customers with insights based on a massive sample of 33 661 respondents.

www.whyfive.co.za