Typically around 33% (1.7m) of South African tax paying citizens do not have retirement deductibles on their tax return. Despite this, only around 19% of middle income earners are kept awake at night over fear of their provisions for retirement, according to BrandMapp.

BrandMapp by WhyFive is the definitive study of the top 30% of South African’s by income. This group of 12.8 million adults make up more than 80% of all personal income and consumer spend in the country. BrandMapp offers marketers and agencies the ability to segment and profile their customers with insights based on a massive sample of 33 661 respondents.

www.whyfive.co.za

Source: one