As the side-effects of self-isolation start to show, it’s no wonder Netflix and YouTube recently limited the streaming quality of their video in Europe to ‘prevent the internet collapsing’! And while the load in South Africa will be considerably less than in Schengen states, 41% of middle-class-and-up South African adults (around 5 million people) do watch Netflix – and that number has more than doubled in the past two years. (BrandMapp, 2020)

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