A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool and segmentation.
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See our work
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Credit Stress Report Reveals SA Youth on a Slippery Slope
In its Credit Stress Report for 2021 Q1, Eighty20, a consumer analytics and research consultancy, revealed an alarming trend in the rate of default on credit repayments amongst South Africa’s youth.
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A tale of two nations
Nearly 25 years ago, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. “One of these nations is white, relatively prosperous, regardless of gender or geographic dispersal.
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Credit Stress Report 2021 Q1 is out
As South Africa faces the prospect of a third wave, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report 2021 Q1 – compiled in collaboration with XDS – offers some insight.
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2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data.
It puts a great deal of information into an easy to read format and clusters companies, ideas, concepts or individuals into homogenous groups. It is a simple, yet elegant way to communicate complex relationships in data.
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MAPS has arrived
After five long years, the wait is over and the MAPS database is finally here! The best news is that… Read More