There are three practice areas to Eighty20's consulting division.
This practise area focuses on using data to generate insights into
expanding access and growing markets for a range of goods and services.
Survey data from multiple sources is used together with a range of tools
and approaches to assess opportunities and size market segments. These
include access frontiers, segment
portraits and market maps. The Eighty20 team is skilled at bringing
together insights from innovative case studies together with analysis of
internal customer data and survey data sources to provide a sound basis
to motivate for change.
Businesses generate large amounts of data at a significant cost. Eighty20 uses sophisticated data mining
and statistical techniques to provide valuable business insights from this data. Correct data analysis
can be used to discover and exploit hidden patterns to the business’s competitive advantage.
Some examples of the application of business intelligence include finding insights from customer data, point-of-sale data,
salesforce data, transaction data, and product usage data.
Successful businesses must continually look into the future to determine how decisions today can affect their businesses tomorrow. Strategic decision modeling uses actuarial and financial techniques to quantify future certain and uncertain events. These techniques are used to solve business problems or aid strategic decision making. These techniques are essential in, amongst others:
- Designing and optimizing staff incentive and loyalty schemes
- Business case development and evaluation (including optimizing pricing and distribution strategies)
- Business valuations and project appraisal work
- Customer value management
- Enterprise risk management
Contact consulting@eighty20.co.za for more details.