Featured Blog
Denim endures: South African consumers keep classic fabric in fashion
The COVID-19 pandemic and the subsequent work-from-home movement sparked a fashion trend in comfortable loungewear
Industry leading data-driven consumer analytics and research
Helping brands execute customer centric strategies that are loved by customers and profitable for business
Strategy | Analytics | Research
Featured Blog
World Cheese Day: Using secondary data to understand niche markets
March 27th is World Cheese Day, a celebration initiated in France in 2001 to celebrate the role cheese plays in the world’s diet.
Featured Blog
Sin Tax in South Africa’s 2025 Budget
South Africans can breathe a sigh of relief that government proposed a more palatable 0.5% VAT increase in the 2025 budget, but smokers and drinkers did not get off as easily.Â
Our Data Products and Services
We know that the quality of our analysis is only as good as the quality of the data we work with, which is why we offer a range of data products and services including:
Terain
Unlock, monitor and evaluate growth opportunities by understanding human movement, behaviours and profiles with the most in depth geolocation and customer profiling data in South Africa.
ENS Customer Profiling Tool
Our solution uses credit bureau data to match your individual customers to over 1,000 detailed profiling metrics to help enrich customer segmentations; improve targeted marketing strategy and execution; understand market penetration, and profile specific areas to understand location and store based strategies.
Suburb Profiler
Eighty20’s Suburb Profiler helps clients understand the areas where their customers live, work and play. It offers insight into the diversity and potential of neighbourhoods across South Africa by allowing clients to drill down into specific adult target markets and understand where they live, what they look like and how they behave.
Credit Portal
Understand consumer credit behaviour and trends in South Africa using the XDS-Eighty20 Online Credit Portal
Xplore Survey Research Services
Our in-house primary research offering includes both qualitative and quantitative capabilities
Data Handling Services
We can help clean, match, deduplicate and merge your company data into a useful format
Our Consulting Services
We provide clients across all industries with a range of data-driven consulting and advisory services including:
Creating winning loyalty programmes
We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour
Personalisation Services
We can help you get the right offer to the right customer at the right time through the right channel
Strategic Market Research Services
Our strategic research consulting enables clients to better understand how and why customers behave the way they do
Customer Segmentation Services
We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market
Financial Modelling Services
Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more
Business Intelligence Online Tool
Our online business intelligence and reporting tool that combines our online data portal and big data experience