Not red, but all colours

49% of South African adults have enjoyed a Coke in the past 7 days, a figure which shows remarkably little variation when analysed by race: 50% Black, 51% Coloured, 51% Indian, and 45% White. We challenge you to find a brand that is more colour-blind. (AMPS2010A)

This week’s theme: Race in South Africa

11 responses to “Not red, but all colours

  1. Amanda Cromhout

    9 years Ago

    Thats why its such a phenomenal brand and a leader in marketing in SA. Notice how retailers lead with Coca Cola campaigns…..not rocket science. I think there are very few other brands which have such pan market appeal

  2. Megan

    9 years Ago

    Simba chips is another one: 31% of South African adults have enjoyed Simba chips in the past 7 days. There is very little variation between races – Balck 31%, Coloured 32%, Indian 35% and White 27% (AMPS2010)

  3. Paul

    9 years Ago

    Colgate?

  4. Megan

    9 years Ago

    36% of South African adults have bought Colgate in the past 4 weeks (Black 38%, Coloured 29%, Indian 39% and White 30%) (AMPS2010)

  5. Claire

    9 years Ago

    36% of South African adults have bought Colgate in the past 4 weeks. By population group: Black 38%, Coloured 29%, Indian 39%, and White 30%.

  6. Amnon

    9 years Ago

    KFC is another one: 45% of South African adults visited KFC in the past four weeks (Black 46%, Coloured 41%, Indian 53% and White 44%) (AMPS2010).

  7. Chris

    9 years Ago

    Few brands are colour blind; this one’s just health blind.

  8. Luvuyo

    9 years Ago

    How about Aquafresh?

  9. Megan

    9 years Ago

    29% of all South African adults have bought Aquafresh in the past 4 weeks. (Black 29%, Coloured 26%, Indian 20% and White 33%) (AMPS2010)

    1. Paul

      9 years Ago

      How about Volkswagen Polo’s?

      1. Jabulani

        9 years Ago

        The spread across the races might be lower but that is because fewer people own Volkwagen Polo’s. The spread of a proportion peaks at 50% and yet Coke has a range of only 6% across the races – the lowest in the examples above.

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