Not red, but all colours

49% of South African adults have enjoyed a Coke in the past 7 days, a figure which shows remarkably little variation when analysed by race: 50% Black, 51% Coloured, 51% Indian, and 45% White. We challenge you to find a brand that is more colour-blind. (AMPS2010A)

This week’s theme: Race in South Africa

11 responses to “Not red, but all colours

  1. Amanda Cromhout

    10 years Ago

    Thats why its such a phenomenal brand and a leader in marketing in SA. Notice how retailers lead with Coca Cola campaigns…..not rocket science. I think there are very few other brands which have such pan market appeal

  2. Megan

    10 years Ago

    Simba chips is another one: 31% of South African adults have enjoyed Simba chips in the past 7 days. There is very little variation between races – Balck 31%, Coloured 32%, Indian 35% and White 27% (AMPS2010)

  3. Paul

    10 years Ago

    Colgate?

  4. Megan

    10 years Ago

    36% of South African adults have bought Colgate in the past 4 weeks (Black 38%, Coloured 29%, Indian 39% and White 30%) (AMPS2010)

  5. Claire

    10 years Ago

    36% of South African adults have bought Colgate in the past 4 weeks. By population group: Black 38%, Coloured 29%, Indian 39%, and White 30%.

  6. Amnon

    10 years Ago

    KFC is another one: 45% of South African adults visited KFC in the past four weeks (Black 46%, Coloured 41%, Indian 53% and White 44%) (AMPS2010).

  7. Chris

    10 years Ago

    Few brands are colour blind; this one’s just health blind.

  8. Luvuyo

    10 years Ago

    How about Aquafresh?

  9. Megan

    10 years Ago

    29% of all South African adults have bought Aquafresh in the past 4 weeks. (Black 29%, Coloured 26%, Indian 20% and White 33%) (AMPS2010)

    1. Paul

      10 years Ago

      How about Volkswagen Polo’s?

      1. Jabulani

        10 years Ago

        The spread across the races might be lower but that is because fewer people own Volkwagen Polo’s. The spread of a proportion peaks at 50% and yet Coke has a range of only 6% across the races – the lowest in the examples above.

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