See our Work

Access our latest thought-leadership, data-rich reports, presentations and infographics on our key focus areas

consumer-markets

Informally Yours – defining the informal sector

Access Illana Melzer’s presentation on the informal sector in South Africa delivered at the Township Marketing Conference, 17 March 2016

big-data

How personalised communications can improve customer engagement

Steve Burnstone’s presentation from the 2016 ITWeb BI Summit explores how to use personalised communications to improve customer engagement

consumer-markets

Secondary Data Skills – half day course

Join Eighty20 for an interactive training session on how to make the most out of data. Next course dates are June 7th (Joburg) and June 9th (Cape Town)

africa

Research in Africa

This paper explores the realities and ramifications of conducting Research in Africa

consumer-markets

Lower LSM’s: facilitating survival priorities

Claire Hayworth, Consultant at Eighty20, explores key insights on lower LSM’s in South Africa at the Marketing Mix Shopper Insights Seminar

loyalty

The Science of Loyalty

Steve Burnstone, Eighty20 CEO, explores the scientific methods used to set up and manage loyalty programmes

Our Data Products and Services

We know that the quality of our analysis is only as good as the quality of the data we work with, which is why we offer a range of data products and services including:

Xplore Survey Research Services

Our in-house primary research offering includes both qualitative and quantitative capabilities

InsightOut Market Research Reports

Ready-to-use presentations and well researched papers on South African consumers

Market Segmentation Tool

This intelligent tool trawls through the latest AMPS survey to offer a comprehensive overview of a selected customer segment or multiple segments

Data Handling Services

We can help clean, match, deduplicate and merge your company data into a useful format

Query – South African Statistics

Send us a data question and we’ll interrogate our wide range of available databases to find the answers you are looking for

XtracT Market Research Tool

Our online data portal that allows clients to easily access consumer surveys, filter, visualise and download the data. XtracT subscribers, login at the top of the homepage

Our Consulting Services

We provide clients across all industries with a range of data-driven consulting and advisory services including:

Customer Segmentation Services

We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market

Business Intelligence Online Tool

Our online business intelligence and reporting tool that combines our online data portal and big data experience

Financial Modelling Services

Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more

Loyalty Programmes Consulting

We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour

Personalisation Services

We can help you get the right offer to the right customer at the right time through the right channel

Strategic Market Research Services

Our strategic research consulting enables clients to better understand how and why customers behave the way they do

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