Un | reasonable

  • Fact: #

6.2 million South African adults have consumed SAB-branded beer (excluding lite beer) in the past 7 days. During the World Cup, the sale of SAB products in the stadiums will be prohibited. (AMPS2009A, Brewers’ Guardian – 12 March 2010)

This week’s theme: FIFA and consumers

6 responses to “Un | reasonable

  1. Ann

    12 years Ago

    Why is this?
    Will other brands be allowed?

  2. Colin

    12 years Ago

    I know that Budweiser is a sponsor and only their beer will be sold, but can spectators take their own beer of choice into the stadiums?

  3. Tweets that mention Eighty20’s Fact-a-Day — Topsy.com

    12 years Ago

    […] This post was mentioned on Twitter by Andrea Mitchell and Ogilvy Cape Town, Jared Botha. Jared Botha said: SAB Stats and the impact 2010 might have on sales? […]

  4. Viccy

    12 years Ago

    In your dreams baby – what planet do you live on 🙂

  5. Terry Roe

    12 years Ago

    Amazing that a Corporate Giant like SA Breweries could be prohibited from anything of any nature. Maybe it’s a sure sign that they were simply not willing to pay bribes to grossly immoral, greedy and corrupt officials associated with the soccer world-cup. May all their bribe money turn to water, along with all the rest of their ill-gotten loot! Sorry to seem so totally disgusted with this once beautiful country’s sick officialdom, but in all truth, who could be condemned for this!

    1. Colin

      12 years Ago

      Terry, it’s a FIFA ruling, and has nothing to do with corrupt SA officials. The rules are the same for Coca Cola (no Pepsi allowed). Spit your bitter pill out and remember that for every corrupt official there is a corrupt offer usually from a “civilised European government”.

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