Living it up

Living it up

  • Fact: #

30% of households are in LSM 1-4 in 2011, down from 48% of households in 2004. (Eighty20 AMPS Trends)

This week’s theme: AMPS Trends

2 responses to “Living it up”

  1. Catherine Wijnberg

    12 years Ago

    Wow this is interesting and flies in the face of popular belief that the population is worse off.

  2. Karen

    12 years Ago

    Would this not be expected as it follows on the earlier published “growth” fact: in 2004 only 33% of adults had a cellphone vs. 80% in 2011.
    This, to my knowledge is a driver of the LSM classification. I assume similar trends in some of the other factors impacting LSM?

    It may be time to review the LSM “classifications”…

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This is a test to see if the new api key is working
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