Know Your Customer

SMEs are the lifeblood of any economy. In SA they contribute more than 40% of total GDP and account for nearly 90% of all employment. Eighty20 hopes you feel Local is Lekker, and consider supporting SMEs when you spend this holiday season.

Market research is essential to understanding customers. The global market for online survey software is expected to grow at 13% per year between 2020 and 2025, reaching $10bn (R160bn) in 2025. To enhance your understanding of your customers by using primary research, go local and look into imagiNATION Alliance.
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