Gen Z Takes the Front Row

Gen Z Takes the Front Row

According to BrandMapp, available through Eighty20’s Data Portal, 75% of South Africans under 35 go to the cinema at least once a year, compared to 57% of those aged 35+—highlighting a strong generational skew in cinema attendance.

*BrandMapp only measures adults in households with incomes above R10,000 per month

Analyse this data yourself on the Eighty20 Data Portal

 

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