Behind the times

According to the Value+Nettwork Loyalty and Rewards Survey, 8% of respondents said they don’t collect and store any behavioural data in a structured way for their programmes, and a further 15% do store the data but have not yet drawn insights from it. (Value+Nettwork Loyalty and Rewards Survey, download the report here: http://bit.ly/1ysHVxE)

This week’s theme: Loyalty and Rewards Programmes

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