According to BrandMapp, available through Eighty20’s Data Portal, Planet Fitness draws ~2% of members regardless of income, while Virgin Active rises from 5% to 7% as income rises. The pricing tells the same story, as Virgin Active skews to higher earners, while Planet Fitness offers a variety of budget membership types.

*BrandMapp only measures adults in households with incomes above R10,000 per month

Analyse this data yourself on the Eighty20 Data Portal

Source: one